Watkins Natural Plant-Based Home Care Products

Watkins natural cleaners feature the most popular cleaning products on the market in non-toxic, plant-based formulas that are both biodegradable and phosphate free.

Watkins is committed to delivering the same tried-and-true cleaning power you have come to appreciate.That is why we stand behind our natural cleaning products with Watkins legendary 100% satisfaction guarantee. Watkins believes caring for the environment and your home shouldn’t be a chore; it should be a refreshing experience.

Watkins proudly formulates with:

• Essential Oils
• Plant-based Cleaning Agents
• Natural Salts
• Purified Water

Most of Watkins natural cleaners are packaged in attractive crystal clear plastic bottles that look beautiful on your countertop.

Everyday choices effect the health of our families and our environment. Household products are one of the largest contributors of health problems in our homes. Cleaners containing ammonia, chlorine and other chemical ingredients have been known to cause respiratory irritation. In North America, one in three people suffer from allergies, asthma, sinusitis or bronchitis.*

All Watkins products are packaged in BPA (Bisphenol A) free plastic containers.

 * US National Center for Health Statistics

Order Watkins Natural Plant-Based Home Care Products
http://www.NotJustVanilla.com

Living Naturally - Natural Home Care Products

A report from Packaged Facts says eco-friendly is where the opportunity is, with products offering ideological, practical and functional benefits.

The new study, "Green Household Cleaning Products in the U.S." on dish detergents, bathroom cleaners, general household cleaners, laundry care/detergents, and other products, says that of the $557 million consumers spent last year on green products, $339 million came from green household cleaning products, and $218 million from green laundry products.

While that $557 million is only 3 percent of the total amount that consumers spent last year on the category, Packaged Facts says sales of green cleaners grew 229 percent between 2005 and 2009, more than doubling their footprint in dollar terms and more than tripling their share of the total household cleaner market.

Don Montouri, publisher of Packaged Facts, says, "If the trend continues, sales of green products will reach $2 billion by 2014."

Why are natural home care products important?

• Thirty-seven percent of Americans suffer from chemical sensitivities, skin rashes and allergies — many of them provoked by chemicals in cleaning products.
• Reactions can include eyes watering, breakouts, skin rashes, and coughing or sneezing uncontrollably.
• Asthma is the leading cause of emergency room visits and absenteeism in schools.
• Children breathe faster in proportion to their body weight than adults, making them more vulnerable to chemical exposure.
• Warm baths and showers open pores so that what we have cleaned with is more readily absorbed.

Use Watkins Natural Plant-Based Cleaning Products

The Power of Green!

Sorting through the confusion of green cleaning products.

Many companies are re-evaluating their product lines to better fit "green" standards.
Watkins didn't know it at the time, but the products that we have been committed to developing and bringing to your family for 140 years are getting a lot of attention and actively sought after by consumers.

Today we have many choices for natural and environmentally friendly cleaning products. How do we weed out the truly natural products from impostors? Gina Moore, Watkins Home Care Product Manager sat down with me to sort through this confusion and give us a few tips.

What makes a green cleaning product "green?"
At Watkins we have defined green cleaning products as items that use renewable, non-toxic, phosphate-free and biodegradable ingredients. Products that work, but don't create fumes or leave behind residue that may affect the health of your family or impact the environment.

How do "green" cleaners work?
Green cleaners break down dirt and grease using surfactants from natural renewable resources. For example, instead of using ammonia as the active ingredient, Watkins uses natural plant extracts. These active ingredients act like magnets pulling dirt up and away from the surface.

What should we be looking for when we are looking for "green" cleaning products? Watkins of course! Your first indication that a cleaning product isn't as natural as it could be is the use of colorants or dyes. A neon pink or purple cleaner should send up a red flag. Pay close attention to ingredient decks, cautionary statements and label warnings. These might be an indication that the product isn't as natural as it could be.

How do we know a "green" cleaner is truly not going to harm our environment?
The Clean Water Fund, a non-profit organization, estimates that the average American uses forty pounds of environmentally harmful household cleaners each year. Multiply that number by 245 million Americans and the effects are significant! The important claims to look for with regard to environment are biodegradable and phosphate free. Also steer clear of aerosol cleaners that can deplete the ozone.

What ingredients should we steer clear of?
Watkins has established a freedom code for our Natural Home Care line complete with all the ingredients we steer clear of:

• Ammonia Free


• Animal Ingredient Free


• Benzene Free


• Biodegradable


• Boron Free


• Butyl/Ethyl Free


• Cellosolve Free


• Chlorine Free


• Diethylene Free


• Dye Free


• Ethanol Free


• Ether Free


• Formaldehyde Free


• Isopropanol Free


• Kerosene Free


• Mineral Spirit Free


• Non-toxic


• Petrochemical Free


• Phosphate Free


• Phosphoric Acid Free


• SLS Free


• Sulfuric Acid Free

Environmentally friendly cleaning tips:

1. Cut down on skin irritations by using natural cleaning products on surfaces that will come in direct contact with your skin: upholstery, carpets, and kitchen countertops.

2. Use a dishwasher detergent that is phosphate-free. Phosphates cannot be removed from water sources with current waste water treatments and end up in fresh water areas.

3. Invest in a quality set of microfiber cloths. Use these instead of paper towels when cleaning to lessen your impact on the environment. Every little effort helps!

4. Dispose of old, toxic cleaners properly. Contact your local recycling center.

Shop for green cleaning products at http://www.watkinsonline.com/eleisiawhitney