Living Naturally - 2009 Cone Consumer Environmental Survey

2009 Cone Consumer Environmental Survey

Even amid the recession, American interest in the environment has not waned, and as a result, many consumers are inclined to hold companies accountable for their environmental commitments today and in the future:

• 35 percent of Americans have higher interest in the environment today than they did one year ago.
  
• 35 percent of Americans have higher expectations for companies to make and sell environmentally responsible products and services during the economic downturn.
  
• 70 percent of Americans indicate that they are paying attention to what companies are doing with regard to the environment today, even if they cannot buy until the future.

"The fact that consumers continue to be interested in the environment and mindful of corporate efforts, even in the midst of a grueling recession, is evidence that this is more than just a passing trend," says Jonathan Yohannan, Senior Vice President of Corporate Responsibility, Cone. "Environmental responsibility is not just an expectation in times of prosperity."

Again, even amid recession, American interest in the environment fuels sales. Consumers want to be green, consumers want to buy green. Watkins Incorporated is making every effort to supply these consumers with the products they want. Consumers are just looking for someone to show it to them. With Watkins DFE Certified Home Care and NPA Certified Personal Care sales can soar.

Shop for all-natural plant-based personal care products and home care products at http://www.watkinsonline.com/eleisiawhitney