Monday, November 09, 2009

Natural Apothecary Now Has 40 Products Carrying the NPA Seal

With 40 products certified, including the new line extensions of facial and body care, J.R. Watkins Natural Apothecary is the second most certified brand.

WINONA, Minn., (Nov. 03, 2009) — J.R. Watkins Natural Apothecary has received Natural Products Association certification for its newest line extensions; Daily Cleansing Cream, Divine Day Cream, Nourishing Night Cream, Medicated Lip Balm, Peppermint Foot Scrub, Aloe and Green Tea Shampoo and Body Wash. With the addition of these products, the company now has the second most products certified out of fourteen companies that currently carry the seal.

This highly regarded seal represents natural products that are formulated with at least 95% natural ingredients made from renewable and sustainable resources.

The average woman slathers over 125 chemicals onto her scalp, body, face and lips each day. Wouldn't be such a big deal if they were all cleared by health officials, but only 11% of the 10,500 chemical ingredients that go into making personal care products are actually tested for safety.*

Meeting the NPA Standard
Products must follow strict guidelines set out by the Natural Products Association to carry the seal, including:

· At least 95 percent truly natural ingredients or ingredients that are derived from natural sources.
· No ingredients with any potential suspected human health risks.
· No processes that significantly or adversely alter the purity/effect of the natural ingredients.
· Ingredients that come from a purposeful, renewable/plentiful source found in nature (flora, fauna, mineral).
· Processes that are minimal and don't use synthetic/harsh chemicals or otherwise dilute purity.
· Non-natural ingredients only when viable natural alternative ingredients are unavailable and only when there are absolutely no suspected potential human health risks.
About Watkins, Incorporated
For more than 140 years, J.R. Naturals has been America's pioneer in natural living, utilizing only the finest natural ingredients. Watkins provides quality brands to meet consumer's needs for environmentally friendly and sustainable products — to help people feel better and live healthy lives.
Order at

*, Natural Beauty Products? Written by: Adria Vasil, author of Ecoholic: Your Guide to the Most Environmentally Friendly Information, Products & Services

No comments :