Thursday, January 25, 2007

Tips on How to Improve Your Pay Per Click Efforts

Post 23

Pay Per Click (PPC) advertising is paying for a listing placement at the top of search engines such as Google, Yahoo, MSN, etc. based on keywords. Your placement is determined by the amount of money you are willing to pay for a click through to your web site. Most pay per click search engines have large distribution networks, so that their results are seen on a number of different sites.

A pay per click search engine allows you to open an account and deposit some money as a starting balance. With this, you enter your site's URL, title and description and bid on relevant keywords. A site selling widgets would bid on keywords such as, "widgets," "small widgets," "blue widgets" etc.

When someone searches for "widgets" the details of your site appear, in the form of a search result with the URL, title and description you entered. If they then click on your listing, your account is debited the amount you have bid on that keyword.

"Double Your PPC Profits While Halving Your Costs!" is a free 12 part course on How to Improve Your PPC Efforts by Jay Stockwell. Sign up for PPC Newsletter at to start your free course.

Here's a preview on what is covered in the 12-day course

- Using low competition PPC search engines for maximum profits.
- How to write killer PPC ad titles for maximum attention.
- Increasing your click through rate (CTR) using smart copy.
- Saving money by deterring tire kickers.
- Using Google AdWords dynamic insertion.
- Catching click fraud and getting refunds.
- Ad positioning for maximum conversion.
- Finding low cost, yet highly targeted PPC keywords.
- Wagging PPC profits out of the "long tail".
- Increasing PPC conversions using landing pages.
- How to pay once for multiple conversions.
- Hidden profits means you can pay more.

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